6 Simple Techniques For What Is A Secondary Dimension In Google Analytics

5 Simple Techniques For What Is A Secondary Dimension In Google Analytics

If this does not appear clear, right here are some examples: A transaction happens on a web site. Its dimensions can be (yet are not limited to): Purchase ID Coupon code Most recent web traffic source, and so on. A user visit to a web site, and we send out the event login to Google Analytics. That occasion's customized measurements may be: Login method Individual ID, and so on.


Although there are several dimensions in Google Analytics, they can not cover all the feasible circumstances. Hence custom-made dimensions are needed. Things like Web page URL are global and use to numerous instances, but suppose your organization sells on the internet training courses (like I do)? In Google Analytics, you will certainly not find any type of measurements relevant particularly to on-line courses.




9%+ of companies using GA have absolutely nothing to do with training courses. As well as that's why anything associated specifically to on-line programs ought to be configured by hand. Go Into Customized Dimensions. In this post, I will not dive deeper into custom dimensions in Universal Analytics. If you wish to do so, review this overview.

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The extent defines to which events the dimension will apply. In Universal Analytics, there were four scopes: User-scoped custom measurements are put on all the hits of an individual (hit is an occasion, pageview, and so on). If you send out Customer ID as a customized dimension, it will be applied to all the hits of that particular session As well as to all the future hits sent by that individual (as long as the GA cookie stays the exact same).


For instance, you could send the session ID personalized measurement, and also also if you send it with the last occasion of the session, all the previous events (of the same session) will obtain the value. This is performed in the backend of Google Analytics. dimension uses only to that particular event/hit (with which the measurement was sent).


Even if you send numerous products with the very same purchase, each product might have different values in their product-scoped custom dimensions, e. g.




Why am I telling you this? In Google Analytics 4, the session extent is no longer readily available (at least in custom-made dimensions). If you want to apply a measurement to all the occasions of a certain session, you need to send out that dimension with every occasion (that can be done on the code level (gtag) or in GTM) (What Is A Secondary Dimension In Google Analytics).


It can be in a cookie, information layer, or somewhere else. From currently on, personalized measurements are either hit-scoped or user-scoped (formerly referred to as User Characteristics). User-scoped custom measurements in GA4 work in a similar way to the user-scoped measurements in Universal Analytics however with some distinctions: In Universal Analytics, a user-scoped custom-made dimension (embed in the middle of the user session) was put on EVERY occasion of the very same session (also if some event occurred before the measurement was established).

The Only Guide for What Is A Secondary Dimension In Google Analytics

Even though you can send out customized item data to GA4, at the minute, there is no way to see it in records properly. (let me recognize). At some point in the past, Google stated that session-scoped personalized dimensions in GA4 would certainly be available as well.


When it comes to customized measurements, this extent is still not available. As well as currently, allow's move to the 2nd component of this article, where I will reveal you just how to set up customized Visit Your URL measurements and also where to locate them in Google Analytics 4 reports. First, let me begin with a basic review of the process, and afterwards we'll take an appearance at an instance.


If you use it to generally stream information to Big, Question and afterwards do the evaluation there, you can send any custom specifications you want, as well as they will be noticeable in Big, Query. You can simply send out the read here event name, state, "joined_waiting_list" and after that consist of the criterion "course_name". Which's it.

The 15-Second Trick For What Is A Secondary Dimension In Google Analytics

Because situation, you will require to: Register a criterion as a custom-made definition Beginning sending out customized parameters with the occasions you want The order DOES NOT matter below. You ought to do that rather a lot at the exact same time. If you start sending out the specification to Google Analytics 4 and also just register it as a custom measurement, state, one week later on, your records will be missing out on that a person week of information (since the registration of a custom-made dimension is not retroactive).


Every single time a site visitor clicks on a menu thing, I will send out an occasion as well as 2 additional specifications (that I will later sign up as customized dimensions), menu_item_url, as well as menu_item_name.: Food selection link click monitoring trigger conditions differ on about his the majority of sites (as a result of different click courses, IDs, and so on). Try to do your finest to use this example.




Go to Google Tag Supervisor > Causes > New > Just Links. By developing this trigger, we will make it possible for the link-tracking functionality in Google Tag Manager.

3 Easy Facts About What Is A Secondary Dimension In Google Analytics Explained

Go to your website as well as click any of the menu web links. Click the initial Link, Click event and also go to the Variables tab of the sneak peek setting.